During the map briefing, candidate weather systems are identified as potential winter storms up to a week out. As the certainty for an impactful storm increases, a storm naming committee schedules a conference call to discuss the potential named storm.
The committee is composed of three members: Tom Niziol, winter weather expert; Stu Ostro, senior meteorologist and senior director for Weather Communications; and Dr. Peter Neilley, senior vice president of Global Forecasting Services for The Weather Channel. Based on a thorough discussion of meteorological and societal factors that could produce a winter storm, a decision is made to name or not name. It is important to note that the decision to name a storm is solely held by this committee of meteorologists.
http://www.wunderground.com/news/science-behind-naming-winter-storms-weather-channel-20140121
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