Improving the Communication of Flood Risk for Better Decision-Making

The Bulletin of the American Meteorological Society (BAMS) published a study in its September 2016 edition titled, “Effectively Communicating Risk and Uncertainty to the Public.” The study was jointly funded by NOAA’s National Weather Service (NWS) and Office of Oceanic and Atmospheric Research (OAR) to study how residents in Easton and Lambertville, Pennsylvania perceive and respond to risk communication in NWS flood forecast products. The study’s findings reveal tools and thought processes people use to make decisions about their safety, in response to floods. The study also suggests ways NWS can adapt its flood products and messages to motivate people to take action.
http://www.nws.noaa.gov/com/weatherreadynation/news/161121_flood%20_risk.html