The Wireless Emergency Alerts (WEA) service, which begins this month, is free, and consumers won't have to sign up. Warnings will be location-based: If you're traveling, you'll get an alert for whatever emergency is happening where you are.
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"Wireless carriers representing more than 97% of subscribers voluntarily agreed to develop and offer free, geographically targeted wireless emergency alerts," said Amy Storey, spokeswoman for the CTIA— The Wireless Association. AT&T, Cellcom, Cricket, Sprint Nextel, T-Mobile, U.S. Cellular and Verizon Wireless are participating.
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