According to an article on adage.com, Brands are starting to use artificial intelligence regarding weather to better predict which ads will do better and certain times of the year. According to the article,"Fluctuations in weather can determine the frequency and timing of everything from doctors visits to shopping trips to attendance at entertainment and sporting events" (Kinzler). Recently IBM Watson Advertising merged its WEATHERfx platform with Truven MarketScan database to create WEATHERfx Health. This database helps predict which certain weather patterns are associated with different health conditions. For example, those with frequent migraines may be more prone to getting one in dry or humid climates. With information like this, retailers and manufacturers can better determine when their ads will be more effective. A cough drop brand recently used the database to do just that and as a result their ads were more effective in generated revenue. It is very interesting to see how weather databases are beneficial to the market and how this will affect marketing in the future.
https://adage.com/article/ibm-watson-advertising/ai-unlocking-a-sixth-sense-brands/311552/
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