Winter storms to be named by Weather Channel

During the upcoming 2012-13 winter season, The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation.
Hurricanes and tropical storms have been given names since the 1940s. In the late 1800s, tropical systems near Australia were named as well. Weather systems, including winter storms, have been named in Europe since the 1950s. Important dividends have resulted from attaching names to these storms:

• Naming a storm raises awareness.
• Attaching a name makes it much easier to follow a weather system’s progress.
• A storm with a name takes on a personality all its own, which adds to awareness.
• In today’s social media world, a name makes it much easier to reference in communication.
• A named storm is easier to remember and refer to in the future

The question then becomes: “Why aren’t winter storms named?” In fact, in Europe the naming of weather systems has been going on for a long time. Here in the U.S., summer time storms including thunderstorms and tornadoes occur on such a small time and space scale that there would be little benefit and much confusion trying to attach names to them. However, winter weather is different. Winter storms occur on a time and space scale that is similar to tropical systems. Winter Storms to be named by Weather Channel